Mercedes-Benz Connects with Millennials through Music
Drew Slaven, Vice President of Marketing at Mercedes-Benz USA, has been quoted as saying “music is becoming one of the most important customer intersects at Mercedes-Benz as we reach younger customers through brand experiences.” And Mercedes-Benz is harnessing the power of music to connect with those younger consumers by putting on the Evolution Tour.
The Evolution Tour will take artists like Passion Pit and Bastille through NYC, Chicago, Las Angeles, Atlanta, and Austin. Night one is in the books (NYC on June 23), and Chicago is coming up on July 29.
If you’re interested in seeing a night of the tour, you can get more info at www.mbevolutiontour.com. And if you’re interested in seeing a new Mercedes-Benz, you can get more info at Mercedes-Benz of Augusta, located at 3061 Washington Rd. Come check out our new inventory today!